Effective Small Business Marketing

The most powerful tool is to understand what people want and Google gives us this in the “keyword tool”. This should be the first stop when evaluating any business. You want to know the phrases people use and the popularity of each one as it relates to your business.

Here is a link to the Google Keyword tool

How to use this.
There are many ways to use this tool and information so it is easy to get lost. Let’s use it first to find the terms which are most often searched in your business.

Before we look at the tool, let’s ask what information would be valuable to you and your business. What do you need to know?

I want you to know the most important search terms (aka “keyword phrases”) for your business. You need to know which are A-B-C level of priority. You need a list of these terms so you can make intelligent choices for building a website and creating content.
Specifically I want you to use this tool to find the 10 “A” most important search terms, 10 “B” level of importance terms and 20 “C” terms. Equipped with these, you can start the website development process.

Some terms are more often searched than others and you must know which. Learn how to know which terms were searched last month these many times….

One set of words is 15 times more important than another. This is very important for you to understand. It will cost you nothing. It will take you about 5 minutes to view this view and another 1o minutes for you to start this process for yourself.

I want to emphasize that the reason most website absolutely stick and never work is that most people never to this for their business. They never figure out what people are looking for. They never figure out which keywords are more important than others. They just create a website and want to sell their stuff and wonder…why is no one calling or visiting my website?

Our process starts out by asking, “what to do people want? How can we provide it? Who else shows up and what can we do to show ahead of them?”.

View this quick video on “How to use the Google external Keyword tool”.

After viewing this you know how to build a prioritized list of keywords relevant to your business… which is the beginning of the process to build an effective marketing system.