Effective Small Business Marketing

Comscore is one of the research companies which reports on search trends in the US. This result is important for small business owners to understand to avoid being taken advantage of.

Google is largest search engine and most important one. Showing up in Google search results is extremely important for small businesses.

There are those peddling listing your website in 1,500 search engines or some such thing. Have your eyes open! This is not to say that such products are valuable. I personally object to the misleading claims some make. They prey on the uninformed and that is just wrong.

Google is responsible for somewhere between 64% and 71% of US searches. Your should great attention to what works with Google for good reason.

Here is the recent Comscore press release to support this conclusion.

Nielson Rating show a similar picture….

A small business owner should take away from this that Google is the most important search engine. Facebook is interesting as well but more about that later. If you want more customers, people are searching for products and services in Google. You need to understand how to show up in Google.

Understanding what happens here the the key to making more money!

You should be thinking…who are these people and what do they want. Now here is a great free tool which will help you start this process. Understanding what people are searching for