Effective Small Business Marketing

You have a website and no one is visiting it.  It is your beautiful brochure on the web. That is fine, but you want to do better. So how to you gain more traffic to your website? How do you get more leads? How do you get more clients or customers?

There are options and a well worn path of what to do to get more visitors and prospects and clients.  The set of choices is very broad.  From my experience, you want to examine several facts:

1. What is the monthly and daily search volume of the keywords you are trying to show in?

2. What are your web competitor’s website traffic levels, search terms and audience composition?

3. What are your competitive strengths and weaknesses?

In our assessments, we examine  monthly search volumes of keywords. That tells you what prospects or suspects may be interested in.

We examine key web-based competitors. A web competitor shows up ahead of you in the searches you want to place in.  We dissect where they show up, why and what they get for their efforts. We examine their strengths and weaknesses.

How competitive is your website and web-marketing program?  How does it stack up against your competitors.

Gaining more website traffic can be easy or very hard depending on the results of those three factors. We show you how to evaluate this using free tools.