Follow-up

Research shows two amazing but common sense facts.

1) It usually takes 5-10 contacts with prospects before they decide to make a purchase with a business or person.

2) Most businesses only follow-up 2-3 times

Effective follow-up is essential for any business to succeed. If you are wondering about what effective follow-up is, it is communicating with people about their pending purchase decision. It is more than calling and asking “have you made a decision yet?”.

It is serving people with valuable information about their problem, choices and potential solutions. It is communicating with them using a variety of tools such as email, direct mail, videos, text messages and of course calling or meeting them.

You can build a relationship and prove your expertise by communicating valuable information to your potential clients.

Since follow-up seems hard to many people, it is best to automate it so your prospects are being served and nurtured automatically. I favor using Infusionsoft, the best automatic follow-up system for small businesses on the planet. No business is too small and you won’t outgrow this solution for many years to come.

You work very hard to bring people to your website, attract their attention with advertising, to get people to call you. That is the hardest and most expensive part of the process….and then you don’t follow-up effectively?

Fixing this can have a huge impact on the your business and life.

FIX YOUR FOLLOW-UP FAILURE! We are experts at implementing effective follow-up systems and will share with you how to do this.

Listen to Infusionsoft’s CEO tell you about follow-up marketing.